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Forward Decatur Campaign

As we prepare for the next five years with the Forward Decatur campaign, Decatur Downtown Redevelopment Authority is asking area businesses and industry to imagine the possibilities of a more vibrant and revitalized downtown and inviting them to become a partner to turn those possibilities into reality. The new initiative, Forward Decatur, is bringing to life some of the proposed redevelopment plans that were first introduced in the Envision Decatur Plan.


What is Forward Decatur?

Forward Decatur is a bold, proactive five-year downtown, community and economic development initiative created by the Decatur Downtown Redevelopment Authority to accelerate downtown amenities and economic growth in Decatur. This important initiative will help create hundreds of new jobs while generating millions in new capital investments and additional payroll.

The exciting five-year downtown development program will build on the many successes of the Partnership for Progress initiative and create an environment where our business and community leaders can collaborate with our local, state and federal officials to develop and implement dynamic new programs that will enable us to take charge of our downtown growth and encourage economic development throughout the community.

We’ve set our goal for Forward Decatur at $3 Million over the next five years. Each of the volunteers in this campaign has already made a substantial commitment of his time, energy and financial resources to the success of this initiative. We urge you to join us in leading this important program because in Decatur, developing the heart of the city is truly everyone’s job.

How is Forward Decatur affiliated with any other organization?

Forward Decatur will be underwritten by a community-wide fund-raising initiative. This vital program will cost $3,000,000 over five years, or an average $600,000 per year.

What does the Strategic Plan include?

There are three components in the plan: City Center Development, Decatur Downtown Commons, and Beautification. For more information on the three components visit the Forward Decatur Strategic Plan section.

The Five-Year Goals

  • $30 Million in New Capital Investment
  • 250 New jobs from new and existing business expansions in the City Center
  • 50 New Businesses in Decatur's City Center
  • Establish a minimum of 50 New Residential Units
  • Raise Awareness of Decatur's City Center as a Desirable Place to Locate a Business & Live
  • Develop River Clay Arts Festival as a benchmark event
  • Develop the Museum District to include part of the Railroad Depot and the new Cook Museum Project
  • Develop the Entrepreneurial Center for the Arts in downtown
  • Prioritize 6th Avenue Gateway Corridor development
  • Enhance riverfront development with the reconfiguration of the 6th Avenue and Wilson Street (Hwy 20) intersection

Annual Report

Click here and download the Forward Decatur brochure to view the accomplishments of the last 5 years and the new five year strategic plan.

Find Us

210 E. Moulton St., Suite #2
Decatur, AL 35601

Contact Us

P.O. Box 2126
Decatur, AL 35602

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